Resources

Start marketing smarter now. Showcase your thought leadership. Develop and implement better marketing programs. Automate your lead management efforts. Accelerate your sales. Report on what matters most. Click on the topics below to download free B2B marketing resources to learn more.

filter by:
YeslerMA_Cover-Thumbnail_350x466_1

The 2015 B2B Marketing Advisory

Trends and opportunities to consider for the year ahead, from how to make sense of the rising tide of marketing technology to mapping your way to a better revenue model and more.

Download the advisory

The Marketing Automation Playbook

The Marketing Automation Playbook

Marketing automation means more than just keeping the wheels turning. Move beyond generic nurture tracks and one-size-fits-all campaigns with practical advice for getting the most out of your marketing automation system.

Get the playbook

change_agent

The B2B Change Agent Handbook

Embrace customer-centricity, excel at next-generation content marketing, dig deeper with analytics, and erase the line between marketing and sales.

Download the handbook

Yesler-BigBook-WebAssets-V2-HomeTile

The Modern Guide to B2B Marketing

Got questions about content marketing, marketing automation, sales enablement, or customer engagement? Looking to revamp your marketing strategy? Wondering how to identify and report on the right metrics? Ready to blow the doors off with your next campaign? We’ve got answers and ideas.

Download the Big Book of Modern B2B Marketing now

content-marketing-blueprint-webinar-resources-thumb

Building a Blueprint for B2B Content Marketing Success

In this webinar, you’ll learn how to break through the noisy clutter of information overload and connect with your prospects and customers.

View the recording

b2b-blueprint-yesler-site-thumb

Building a Blueprint for B2B Marketing Success

In this recorded webcast, Yesler CMO Tyson Roberts discusses 7 key considerations for building a successful B2B marketing plan.

View the recording

marketing-automation-blueprint-yesler-site-thumb

Building a Blueprint for Marketing Automation ROI

Find out how you can get more out of your marketing automation investment in this recorded webcast from our B2B blueprint marketing series.

View the recording

sales-enablement-blueprint-yesler-site-thumb

Building a Blueprint for B2B Sales Enablement Success

Join Yesler CMO and sales veteran Tyson Roberts in this on-demand webinar to learn how B2B marketers can forge a more productive relationship with their sales counterparts.

View the recording

Webcast with IDC: Let's Declare War on Collateral!

Let’s Declare War on Collateral!

In this recorded webcast, Kathleen Schaub, Research Vice President with IDC’s CMO Advisory Service and our own Ann Naumann, Content Marketing Director for Yesler, discuss the 6 reasons why it’s hard to get B2B content marketing right – and how to overcome them.

View the recording

Yesler-Art-Of-Buyer-Personas-Solution-Brief

The Art of Buyer Personas

Get to know your buyers better by building composite profiles that describe their pain points, motivations, definitions of success, preferred communication channels, and more.

Read the solution brief

storytelling-cover-new

Tell Me a Story: Unforgettable Content Marketing

Storytelling is at the heart of memorable marketing. Find out how to create the kind of content that captures attention, builds trust, and leaves a lasting impression.

Get the e-book

real-content-cover-new

A REAL Content Assessment

Today’s technology buyers are hungry for information, and they’re searching everywhere online for it. Does yours make the grade? This assessment helps ensure that your content marketing materials are insightful, informative, and compelling.

Download the assessment

right-content-cover-new

The Right Content at the Right Time

Content is the fuel that powers lead nurturing, but not just any content will do. Find out how to map your content to the needs and roles of your prospects as they move through the purchasing cycle.

Learn the strategies

bridging-the-gap-cover-new

Bridging the Gap Between Marketing and Sales

Better lead management can be the foundation for enabling sales and proving a return on marketing investment, but it takes more than just a software package to achieve.

Review the solution brief