ReVAMP Your Sales Emails

Posted by Ashley Eberenz in Sales Enablement | October 30, 2014

Try as we might, some leads seem determined to act like zombies, refusing to take a bite out of any of the content we send their way. Marketing and sales development reps are often the first line of defense against a zombie lead epidemic. Here are a few tips to keep the communication from running into a dead end. (more…)

Re-VAMP Your Lead Nurturing

Posted by Ann Naumann in Marketing Automation |

Have your leads gone as quiet as the grave? We’ve got some scary news for you – it’s not them, it’s you.

Don’t Blink or You Might Miss: Content Marketing in the Moment

Posted by Sean Hagan in Content Marketing | October 27, 2014

Making sure your audience can experience your content on any device is a must, but this is only one piece of the equation. Take a content-first approach.

#MakingSense of What I Learned at #SIC2014

Posted by Ashley Eberenz in Content Marketing | October 23, 2014

Last week, the Conference Center at the Washington State Convention Center was filled with stories.

B2B Buyers Are People, Too

Posted by Sean Hagan in Research & Strategy | October 22, 2014

Putting a personal touch on marketing isn’t about using buzzwords or making pop culture references. It’s about good storytelling and careful listening.

Are You Ready for Social Selling?

Posted by Sarah Baron in Customer Engagement, Sales Enablement | October 15, 2014

The buyers’ journey has changed. Where a buyer once engaged with various sellers to learn about their products and services, social media and online interactions now guide their purchasing decisions. Sellers are becoming obsolete in this buying journey…unless they go social.

Quantity from Quality: Content Development from the Bottom Up

Posted by David Dorrian in Content Marketing | October 7, 2014

B2B marketers don’t need to give up on quality to produce large quantities of content. Start from the bottom up. Here’s how.