Between inbound leads, tradeshows, webinars, list purchases, and your amazing email newsletter, your CRM is now awash in a sea of leads—which isn’t the worst problem to have. But how do you know which ones are the “right ones” to follow up with when you have quote-carrying sales teams with little time to sort through it all? Enter lead scoring.
There’s a lot to be said for the age-old rift between marketing and sales teams. We’ve all heard it. Marketing feels like sales doesn’t follow up with their leads. Sales thinks marketing isn’t sending good leads. Everyone is firing on all cylinders, but no one feels like they’re getting anywhere. If you find yourself in this place, don’t despair.
The number of products and platforms available to help marketers do their jobs has never been greater. So why does marketing seem harder than ever?
As the market for marketing automation specialists with previous experience becomes tighter, hiring managers should look outside of traditional candidates to build their marketing automation rockstar teams.
Some leads seem determined to act like zombies, refusing to take a bite out of any of the content we send their way. Here are five ways to keep them alive!
Making sure your audience can experience your content on any device is a must, but this is only one piece of the equation. Take a content-first approach.