10 Questions to Ask About Marketing Technology

Posted by Sean Hagan in Marketing Analytics | November 12, 2014

Between content promotion, social media management, web analytics, and marketing automation, the number of products and platforms available to help marketers do their jobs has never been greater. There’s even a service that some are referring to as the “Yelp of Software Reviews” to help you choose the right marketing technology for your business.

So why does marketing seem harder than ever? (more…)

Grow Your Own Marketing Automation Rockstar Team

Posted by Kristin Carideo in Marketing Automation | November 5, 2014

As the market for marketing automation specialists with previous experience becomes tighter, hiring managers should look outside of traditional candidates to build their marketing automation rockstar teams.

ReVAMP Your Sales Emails

Posted by Ashley Eberenz in Sales Enablement | October 30, 2014

Some leads seem determined to act like zombies, refusing to take a bite out of any of the content we send their way. Here are five ways to keep them alive!

Re-VAMP Your Lead Nurturing

Posted by Ann Naumann in Marketing Automation |

Have your leads gone as quiet as the grave? We’ve got some scary news for you – it’s not them, it’s you.

Don’t Blink or You Might Miss: Content Marketing in the Moment

Posted by Sean Hagan in Content Marketing | October 27, 2014

Making sure your audience can experience your content on any device is a must, but this is only one piece of the equation. Take a content-first approach.

#MakingSense of What I Learned at #SIC2014

Posted by Ashley Eberenz in Content Marketing | October 23, 2014

Last week, the Conference Center at the Washington State Convention Center was filled with stories.

B2B Buyers Are People, Too

Posted by Sean Hagan in Research & Strategy | October 22, 2014

Putting a personal touch on marketing isn’t about using buzzwords or making pop culture references. It’s about good storytelling and careful listening.