Oh, the humanity. It makes sense that appealing to your customers as people—and showing your company in a more personal light—can yield positive results. After all, people are the ones making purchasing decisions.
But humans are messy. Mood, impulse, rationalization, and reason all contribute to our buying decisions, even when we’re purchasing in a corporate capacity. (more…)
The buyers’ journey has changed. Where a buyer once engaged with various sellers to learn about their products and services, social media and online interactions now guide their purchasing decisions. Sellers are becoming obsolete in this buying journey…unless they go social.
B2B marketers don’t need to give up on quality to produce large quantities of content. Start from the bottom up. Here’s how.
We all know we need to track together toward revenue, but what about the performance monitoring and optimization metrics that help you understand what is working and what isn’t working on your way to the bottom line?
For many companies, prospects are prospects and customers are customers, and never the twain shall meet.
Time and time again, the issue of where a customer engagement team should live within an organization comes up. Sometimes called the customer success team, this group is the central hub for all things related to the customer experience. Recently one of our clients, a start-up, was attempting to answer this pressing and important question in preparation for growth and expansion of its customer base. Their ultimate goal? To deliver a solid client experience.
Every year, we make a list of the lessons we’ve learned and the questions that keep us up at night. We think back on the viewpoints, research, and articles that linger in our minds, the ones we find ourselves returning to, again and again. More importantly, we review the most frequent and pressing challenges our […]