Between content promotion, social media management, web analytics, and marketing automation, the number of products and platforms available to help marketers do their jobs has never been greater. There’s even a service that some are referring to as the “Yelp of Software Reviews” to help you choose the right marketing technology for your business.
So why does marketing seem harder than ever? (more…)
As the market for marketing automation specialists with previous experience becomes tighter, hiring managers should look outside of traditional candidates to build their marketing automation rockstar teams.
Some leads seem determined to act like zombies, refusing to take a bite out of any of the content we send their way. Here are five ways to keep them alive!
Making sure your audience can experience your content on any device is a must, but this is only one piece of the equation. Take a content-first approach.
Putting a personal touch on marketing isn’t about using buzzwords or making pop culture references. It’s about good storytelling and careful listening.