Try as we might, some leads seem determined to act like zombies, refusing to take a bite out of any of the content we send their way. Marketing and sales development reps are often the first line of defense against a zombie lead epidemic. Here are a few tips to keep the communication from running into a dead end. (more…)
Making sure your audience can experience your content on any device is a must, but this is only one piece of the equation. Take a content-first approach.
Putting a personal touch on marketing isn’t about using buzzwords or making pop culture references. It’s about good storytelling and careful listening.
The buyers’ journey has changed. Where a buyer once engaged with various sellers to learn about their products and services, social media and online interactions now guide their purchasing decisions. Sellers are becoming obsolete in this buying journey…unless they go social.
B2B marketers don’t need to give up on quality to produce large quantities of content. Start from the bottom up. Here’s how.