#MakingSense of What I Learned at #SIC2014

Posted by Ashley Eberenz in Content Marketing | October 23, 2014

Last week, the Conference Center at the Washington State Convention Center was filled with stories. The Seattle Interactive Conference brought together marketers, designers, developers, and storytellers from across the Pacific Northwest. In between networking, happy hours, and making stories at the Yesler/Projectline booth, I consumed knowledge and ideas and learned how to tackle business problems and optimize new tools. But on top of all of that, I managed to get a few great one-liners too. (more…)

B2B Buyers Are People, Too

Posted by Sean Hagan in Research & Strategy | October 22, 2014

Putting a personal touch on marketing isn’t about using buzzwords or making pop culture references. It’s about good storytelling and careful listening.

Are You Ready for Social Selling?

Posted by Sarah Baron in Customer Engagement, Sales Enablement | October 15, 2014

The buyers’ journey has changed. Where a buyer once engaged with various sellers to learn about their products and services, social media and online interactions now guide their purchasing decisions. Sellers are becoming obsolete in this buying journey…unless they go social.

Quantity from Quality: Content Development from the Bottom Up

Posted by David Dorrian in Content Marketing | October 7, 2014

B2B marketers don’t need to give up on quality to produce large quantities of content. Start from the bottom up. Here’s how.

4 Must-Have Funnel Metrics for Sales & Marketing Alignment

Posted by Kristin Carideo in Marketing Analytics | September 30, 2014

We all know we need to track together toward revenue, but what about the performance monitoring and optimization metrics that help you understand what is working and what isn’t working on your way to the bottom line?

Content Marketing Isn’t Just for Leads

Posted by Sean Hagan in Content Marketing, Customer Engagement | September 24, 2014

For many companies, prospects are prospects and customers are customers, and never the twain shall meet.

Customer Engagement Lives Here

Posted by Erica Hansen in Customer Engagement | September 23, 2014

Time and time again, the issue of where a customer engagement team should live within an organization comes up. Sometimes called the customer success team, this group is the central hub for all things related to the customer experience. Recently one of our clients, a start-up, was attempting to answer this pressing and important question in preparation for growth and expansion of its customer base. Their ultimate goal? To deliver a solid client experience.