The tech-buying journey is different
IT decision-makers aren’t typical business buyers. They’re aware, value reliability most, and want it done right, not fast. That means marketing’s job doesn’t end at the sale.
Customer satisfaction
Build content and amplification tactics that maintain pre- and post-decision relationships with additional services and content support.
Evidence
Emphasize written, impartial testimonials that discuss how a solution worked. Develop relationships with third-party recommenders.
Participation
Ally with product teams to create customer advisory and test groups to keep customers involved and engaged.
Build strong customer relationships
Whether you need a service to fill a gap or a solution to help you scale, we can get you there.
Account-based marketing
For Mindtree, well-researched target account profiles sharpened the focus of an ABM campaign to just the media channels prospects favored at each buying stage. The campaign engaged 70 of the 149 targeted accounts (46%) and converted nearly 1,300 leads.
1,300
leads converted
Global marketing programs
Microsoft needed a customer reference project scaled worldwide in just a few weeks. Working through strategic partnerships, our team built a program that delivers standardized service for customer advocates and internal sales teams. Result: an estimated $660 million in sales opportunities.
$600M
in sales
opportunites
Lead generation
Building a new go-to-market strategy is no small task. But if you research, plan, measure, and train everyone, it sets up your business for long-term growth—like it did for Enterprise Mobile, which saw a 188% boost in deep funnel leads.
188%
more deep-
funnel leads
Event programs
We created an engaging brand experience at Microsoft’s 2017 Inspire event. Our “business board game” animations reflected progress through the day’s agenda, and our live illustrations of presentations as they occurred kept attendees’ eyes glued to the conference screens.
Don’t see what you’re working on?
They didn't know exactly what I wanted to do, and I didn't quite know how to do it. But as I talked, they listened, and we worked through it until we succeeded.
Our clients
Our team
We are 200+ marketing strategists, technologists, creatives, analysts, and media experts on a mission to change the status quo, working from offices in Seattle, Portland, Toronto, Philadelphia, London, and Singapore.
Since 2012, we’ve worked with influential tech companies to market to their business customers. From our expertise in B2B tech, we’ve gained a unique understanding of the way businesses make technology purchase decisions—insights that empower our clients to influence these decisions at critical stages so that they can reach their growth targets and transform their marketing to serve their future.
