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A division of Honeywell, Enterprise Mobile first partnered with Yesler in 2013 to help regain its early-to-market position as a thought leader in the increasingly competitive field of business mobility services. This effort included developing and launching a mobile-friendly website, implementing Marketo and integrating it with Salesforce, and creating and promoting content to drive demand. In 2014, Enterprise Mobile and Yesler set out to fine-tune the company’s lead-generation engine. The goal? Generate a steady stream of MQLs and lower the cost per lead to $65 or less.

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