Based in Vancouver, British Columbia, Mobify helps retailers such as Ann Taylor, Garmin, and Sharper Image deliver a better shopping experience through its mobile e-commerce platform. Mobify hired Yesler to partner on building brand awareness, driving more impressions, and increasing demand with smarter, more effective lead generation. After working with Mobify to map every step of the buyer’s journey, we helped develop a campaign that told the story of frustrated mobile shoppers, going right to the pain point of Mobify’s prospects: lost revenue opportunities from abandoned shopping carts.