Yesler has provided Code42 with paid media and marketing automation support since 2015. In 2018, we asked about trying a beta opportunity at LinkedIn that we thought would be perfect for optimizing one of Code42’s lead-gen campaigns. The campaign used multiple channels (paid search, Google Display Network, LinkedIn, and Facebook) to drive targeted personas at specific enterprises to a Code42 landing page to download a report. Conversion rates were low, particularly for mobile users, which was problematic because roughly 80% of campaign traffic from LinkedIn comes from mobile users.
Our paid-media team wanted to try the LinkedIn Lead Gen Forms because they’re designed to make it easier for mobile users to submit their information in exchange for a content download. Code42 agreed to try the new tactic. Without changing the target persona criteria, our client wanted to improve the conversion rate, cost per lead (CPL), and lead quality for its campaign.
Founded in 2001 and headquartered in Minneapolis, Minnesota, Code42 is a leader in next-gen data loss protection. Native to the cloud, the Code42 Next-Gen Data Loss Protection solution quickly detects insider threats, helps satisfy regulatory compliance requirements, and speeds incident response—all without lengthy deployments, complex policy management, or user-productivity roadblocks. Security, IT, and compliance professionals at more than 50,000 organizations worldwide use Code42 products to protect endpoint and cloud data from loss, leak, misuse, and theft while maintaining an open and collaborative culture for employees.