Enterprise Mobile, a division of Honeywell, provides a complete set of services designed to help businesses get the most out of modern mobile device technology. Founded in 2006, the company was a trailblazer in business mobility services before established technology vendors moved into the rapidly expanding market. The company soon realized it needed to embrace the paradigm shift that had occurred in how businesses evaluate complex technology purchases.
Instead of focusing on a few discrete projects, Jide Akanbi, who led the Enterprise Mobile transition team, advocated revamping the company’s entire go-to-market strategy, and he began interviewing representatives from four different marketing agencies. “In each of these pitches, I heard a lot about creative and very little about process,” says Akanbi. “They didn’t once link marketing to lead generation or converting prospects to paying customers.”
As the close of 2012 approached, Akanbi met with Yesler to discuss the challenges faced by Enterprise Mobile, and he knew he had found a partner that spoke his language. “Yesler helped me understand their methodology and explained how they could help us jump-start our lead-generation program and track leads through the sales cycle,” he says.