An abandoned cart is a sad and lonely thing: frustrating for customers, a lost opportunity for business, and an existential crisis for the cart. Mobify sells e-commerce platforms to retailers, but too many of the firm’s own prospects weren’t completing the purchase process. So we helped rethink the nurture strategy and developed more than 75 assets for pinpoint distribution throughout Mobify’s customers’ journeys.
So what happened? Millions of impressions, 300 new enterprise leads, and a drastic reduction in carts with abandonment issues.