The SAP4Kids page went live in less than 24 hours—in plenty of time for the Chris Cuomo interview on CNN, which generated 23,000 views that day. As of July 2020, total views have climbed to around 46,000, helping the platform connect kids and families to tens of thousands of resources around the country. Since the page went live, Paoni and SAP Global CMO Alicia Tillman have monitored its performance weekly, and Paoni mentioned it during an online global conference in June.
For such a high-profile project, Strudler says, “Time was of the essence for building the landing page, which was pivotal for amplifying our message and giving families a place to access critical services. I went to the Campaign Service Desk and got the page built within a day—that’s true operational excellence. And with its 24-hour turnaround time, the Fast Track option lowered my risk in making the request.”
Strudler is impressed with how simple the service is to use. She says, “I almost never use the Campaign Service Desk. But when I needed it, I literally was able to figure it out in seconds, which speaks volumes to how simple it really is. Even though the Yesler marketing operations person worked behind the scenes with SAP teams around images and templates and what’s possible in our landing experiences, it was seamless for me. I only had to talk to two people from Yesler.”
To ensure that the SAP4Kids campaign could launch quickly, the SAP Campaign Service Desk workflow expedited the landing-page creation process by putting Strudler in contact with Yesler staff in her time zone. The staff included a writer familiar with SAP style requirements and a marketing operations person to populate the page template and coordinate publication.
The Yesler team has developed a good relationship with SAP marketers over the years, which facilitates communication, and Yesler creatives work directly with SAP requesters, which shortens timelines. When asked what she thinks of Yesler as an SAP partner, Strudler says, “In my team’s daily work, often we don’t even realize we’re working with someone from Yesler unless we look at their email address. To us, they’re an extension of our marketing team. That demonstrates how incredible of a partnership this really is.”
She adds that Yesler’s expertise and familiarity with SAP systems and requirements were a big help. “SAP has complex brand guidelines and standards. Yesler took the burden off me through their familiarity with our writing and template requirements. I can trust that we share a vision, and that I can communicate what I need and get it quickly, thanks to their expertise and work behind the scenes.”