Before SAP could plot its path forward, it needed a sound strategy. Yesler played an instrumental role in not only devising that strategy, but in clearly articulating the company’s vision for a new marketing services request platform. The story we wanted to tell focused on the promise of change. With a more innovative tool, marketers could achieve a new, simpler way of doing business—one defined by streamlined workflows and increased productivity.
At a series of workshops featuring key SAP stakeholders and select members of the company’s operations teams, Yesler subject matter experts communicated how a new cutting-edge system could have a major impact on the marketer experience.
“Anytime there’s change afoot, there’s going to be skepticism,” says Lopez. Even though the team wanted to be hopeful, they were realistic about the work needed to transform and doubtful it could be done. “But Yesler quickly gained the confidence of the people in the room. Soon, everyone was onboard. In fact, one internal employee was so inspired, he started writing his own ideas out on a whiteboard.”
Yesler didn’t just provide an overarching strategy for the digital transformation project. We developed a change management strategy, too. This involved informing SAP’s fulfilment team about future changes, inviting staff to participate in the process, and creating various materials to educate users, including a promo video, platform demos, trainings, and walk-throughs.
“Yesler was such a great partner for our team,” says Ryan Glanville, Change Management Lead within the Digital Marketing Transformation & Services Team at SAP. “We respected their thought leadership, vision, and know-how. And we knew we could trust them to really drive change in the most efficient and optimal way possible.”