No prospect goes from zero to sales call without some tender-loving nurture in between. That’s especially true if that prospect is an insurance agency looking for a software solution.
Vertafore wanted to simplify the buying process for its agency software and speed time to sale, so it worked with Yesler to create the Agency Management System Buyer’s Guide. With interactive worksheets and quizzes, it was hugely compelling in the market. Vertafore had hoped to boost its sales pipeline by $4.4 million. We nearly doubled that.