Hey, did you know you can use a power drill to peel a potato? And did know you can use a video of a power drill peeling a potato to build advocacy and awareness for your brand?
That’s what we did for Zillow, when the company wanted to engage potential customers. We made that video, and dozens of other “homemade hacks” clips on everything from how to make a centerpiece to how to clean a barbecue. The one about making s’mores got 1.4 million views.