Let your marketing department thrive with a demonstrated, sustained ROI. Yesler’s approach to marketing analytics helps you prove your contribution to pipeline, revenue, and profit with predictable forecasts that build credibility with the C-suite.
Optimization & Reporting
All metrics are not created equal. Using the four V’s of marketing metrics—volume, velocity, conversion, and value—we dive into the details to make sure your metrics are being tracked and captured from the start. We recommend, design, implement, and manage data warehousing, reporting, dashboards, and scorecards that allow you to report and track without breaking a sweat.
KPIs aren’t only for the end of the sales funnel. At the top of the funnel are indicators such as website engagement, content asset performance, and the influence of social media engagement on sales. In the middle comes MQL velocity. Once leads enter the sales process, KPIs shift to opportunity pipeline, sales forecasts, and revenue. We help you capture and display data to anticipate and answer the big questions.
Know the marketing channels your prospects traveled on their way to becoming your customers. Whether first touch, last touch, or every touch in between, we’ll help you identify the touchpoints that best contribute to conversion, and map engagement to marketing spend to calculate the return on your investment.