Transform prospects into leads with planning and precision. We can help you select, customize, and integrate the right marketing technologies, define and implement your lead-nurturing and scoring strategy, and execute campaigns to maximize engagement throughout the entire funnel.
Marketing Technology Architecture
Make the most of your technology investment. We can help you evaluate and select the right technologies—from marketing and sales force automation platforms to data and content management systems—and build a business model that works for the c-suite. Then we’ll help you implement and integrate them with your existing technologies and processes so that your marketing and salespeople can fast-track to doing their jobs better.
Lead Nurturing & Scoring
As your prospects visit your website, download content, and register for events, they leave clues about their interests, needs, and willingness to buy. Using industry best practices and a little secret sauce, we help you define and document behavioral and demographic scoring schema, as well as untangle the web of lead-nurturing workflows to get the right content to the right person at the right time—and keep them coming back for more.
We’ll build compelling landing pages that capture the right demographic and behavioral data, and we’ll conduct A/B tests for real-time optimization. Add the right content to the mix, and you’ll have a reliable lead engine that fires on all cylinders.