Convert leads to closed deals with data-driven processes and tools. Build on the relationship you’ve already begun in the lead-generation and nurturing phases by making sure marketing and sales are on the same page.
Sales & Marketing Alignment
Too often, disagreements between marketing and sales are driven by definitions of lead quality and a lack of valuable content for conversion. Our marketing and sales alignment framework drives consensus on critical definitions, procedures, and SLAs, so you can bridge the gap between marketing and sales—and make sure leads cross safely from one to the other.
By identifying an account’s total budget, the length of the sales cycle, and the key stakeholders, we can help improve performance and slash the amount of time it takes to close a deal. With these advantages plus accurate metrics, your organization will be able to forecast with greater consistency and allow your sales force to plan for future demand.
Sales Tools & Training
Consultative selling is the key to reaching today’s B2B buyer, and our sales force development process helps your salespeople learn how to move seamlessly from telling your story to selling your solution. Our custom workshops train them to understand and use marketing automation, content marketing, and social media to drive the conversation forward.