Sales Enablement

Convert leads to closed deals with data-driven processes and tools. Build on the relationship you’ve already begun in the lead-generation and nurturing phases by making sure marketing and sales are on the same page.

Sales & Marketing Alignment

Too often, disagreements between marketing and sales are driven by definitions of lead quality and a lack of valuable content for conversion. Our marketing and sales alignment framework drives consensus on critical definitions, procedures, and SLAs, so you can bridge the gap between marketing and sales—and make sure leads cross safely from one to the other.

Pipeline Management

By identifying an account’s total budget, the length of the sales cycle, and the key stakeholders, we can help improve performance and slash the amount of time it takes to close a deal. With these advantages plus accurate metrics, your organization will be able to forecast with greater consistency and allow your sales force to plan for future demand.

Sales Tools & Training

Consultative selling is the key to reaching today’s B2B buyer, and our sales force development process helps your salespeople learn how to move seamlessly from telling your story to selling your solution. Our custom workshops train them to understand and use marketing automation, content marketing, and social media to drive the conversation forward.

Using Social Media for Sales Engagement

Social media has, without a doubt, changed the way we all interact with brands and individuals. Whether we’r...Read more >

Yesler Acquires Lead Lizard to Support Evolving B2B Marketing Practice

The companies' complementary services offer a full set of results-driven B2B marketing practices across conten...Read more >

Why ABM Means Changing Course – Again – for B2B Marketers

The relationship between marketing and sales and the expectations for marketing content have changed again. He...Read more >