Conversion killer: How cruddy B2B email marketing copy can doom your strategy
Your email strategy was flawless. Or so you thought. You developed solid customer personas. You crea...
“Content” is the term everyone likes to throw out when a business problem needs solving.
But too often, content development is focused on volume over value—spraying content at prospects rather than giving them information that will help them make decisions.
Great content development starts with the right strategy and a clear focus on what the content will do for the customer.
And is it too much to ask for a little ROI?
Where most agencies want to wow you with ideas, we want to wow you with ideas and knock you out with creative and content that delivers results.
Websites, videos, e-books, microsites, interaction design—we can do all that. But we don’t create content for the hell of it. We make marketing content that has substance—world-class content that synchs your goals with the needs of your buyers.
It’s our job to create content that pushes past the boundaries of traditional B2B marketing into the kinds of experiences that build relationships, solve problems, and turn customers into devoted advocates. To do that, we take every opportunity to develop content that merges technology with the user experience and combines the visual with the emotional.
But above all—we won’t make it if we can’t measure it.
Do you know why your business matters to customers? No? We’ll start there to transform the benefits of your business into themes and messaging that click with your audience.
We’ll tell the story of your business with clean, sharp copy that gives your customers what they need to know, written so search engines can find it.
Words alone aren’t enough, so we create attractive, accessible designs that draw visitors in.
We’re adept at using video and photography as powerful marketing tools.
We can bring your story to life through engaging animation and custom illustrations.
And design interactive web experiences that delight your customers and tell your story in a unique way.
While building complete digital experiences that chart the course for your customer’s journey.
But we don’t just make content. We also create the digital canvas that houses it and that hitches smoothly to your back-end infrastructure.
And finally: Your website is the front door to your company. It’s your most important marketing asset, and we treat it that way.
We’ll help you put it all together. Give us your details and we’ll be in touch.