B2B analytics: beginning to end
Don’t make data an afterthought. That only leads to trouble.
Make analytics the linchpin of your marketing culture. If you pull that pin, your team is going to spin their wheels trying to glean insights and defend their work. Ultimately, they’ll struggle to map to and meet your goals.
That’s why we treat analytics as an end-to-end practice for any project, campaign, or program. Analytics doesn’t just give you reporting and insights (though sure, that’s the payoff), it ensures that essential strategy, infrastructure, and management is in place so you can collect the right data, the right way.
Because in the end, your data is only as good as you make it.