B2B Marketing Services

Marketing Analytics

You know that if you’re doing B2B marketing, you need analytics.

After all, the proof is always in the pudding. As long as the pudding has a measurable ROI.

And you don’t just need reporting on data. You need to be set up to constantly capture it. Because with good data comes all sorts of other benefits to your organization.

B2B analytics: beginning to end

Don’t make data an afterthought. That only leads to trouble.

Make analytics the linchpin of your marketing culture. If you pull that pin, your team is going to spin their wheels trying to glean insights and defend their work. Ultimately, they’ll struggle to map to and meet your goals.

That’s why we treat analytics as an end-to-end practice for any project, campaign, or program. Analytics doesn’t just give you reporting and insights (though sure, that’s the payoff), it ensures that essential strategy, infrastructure, and management is in place so you can collect the right data, the right way.

Because in the end, your data is only as good as you make it.

Capabilities

Funnel diagnostics

Or, as we professionals call it, a funneloscopy. You can’t fix funnel flow if you don’t know where things are getting hung up.

Data cleansing and enrichment

Like your grandmother used to say about data: Garbage in, garbage out. We’ll tidy yours up.

Tag management

This one is a no-brainer: Make sure your pages are set up to capture your data. Tag it. Track it. Report on it.

Attribution modeling

Measure ROI on your distribution strategies. On the first touch. On the last touch. And everywhere in between.

Reporting and insights

Gain visibility, actionability, and numerous other "abilities" from your disparate marketing data.

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