B2B Marketing Services

Marketing Automation & Operations

So you bought a marketing automation platform with all the bells and whistles. Now what?

You might be wondering when this thing will start delivering all those measurable returns and efficiencies you were promised, and why this magical solution that was supposed to improve your marketing now seems to be holding you back.

Or maybe your marketing automation platform works great—your results are off the charts, and you just need more staff.

We’ve got you.

Marketing horsepower

Marketing automation in B2B is about more than just setting up campaigns and landing pages to capture leads. It’s about operationalizing end-to-end marketing strategy into scalable, repeatable, and measurable programs that drive engagement and create revenue.

Doing that successfully requires a dream team of automation and operations specialists who understand the ins and outs of each platform and how to bend it without breaking your marketing.

The good news is that we’ve got that team of platform-certified experts who are obsessed with doing that—whether in-house or embedded on your team.

The better news? Those technical experts are also marketers. They understand how to map your content strategy to your lead-nurturing programs, work with your sales team to build lead-scoring models, and architect a foundation that can scale to support all that growth instead of leaving you high and dry with an outdated solution.

Capabilities

Lead management

You generated all those leads, then what? We help you (and your sales team) define and document the lead life cycle, from Jane Doe to sign-on-the-dotted-line.

Email marketing

Sometimes email gets a bad rap. But like technology, you can’t really do marketing without it. We do it right.

Lead and customer nurturing

We untangle the web of lead-nurturing workflows to get the right content to the right person at the right time—and then keep them coming back for more.

Lead scoring

All leads are leads, but only some really count. We architect scoring models that quantify behavior along the buying journey and qualify the best of the best for sales.

Marketing program management

We advise, consult, and train clients on new tools and processes. And not just because we like to hear ourselves talk, but because we actually love this stuff.

Staff augmentation & outsourcing

You get an attack squadron of talented people who also happen to rub elbows with—and absorb the best practices from—creatives, strategists, analysts, and all the rest whose expertise goes into great marketing.