Try doing marketing without technology. Tough, right?
The only thing harder is doing marketing with technology.
Behind every lead record, content asset, data point, and search ad is a marketing technology platform (or ten) that promises to scale your marketing until it’s a space-age marvel of speed and efficiency.
But every new piece of technology you add to your stack smuggles in a load of decisions. The new tool may boost your capabilities, but how will it play with your current technology? How will you weigh the new metrics you can measure? How will you configure the way you view reports, reshape audience segments, redesign processes?
Suddenly, these aren’t martech questions. They’re strategy questions.
Martech is in our DNA
This idea of bringing together marketing, technology, and strategy isn’t revolutionary, and it’s not just about decreasing costs. It’s about bringing in additional revenue.
Which is why we view martech as one-third of a machine that also includes marketing operations and marketing automation. Together they are the tools, the people, and the processes that make B2B marketing rev.
And that machine needs to be greater than the sum of its parts. Your martech needs to align with your strategy and business goals, work seamlessly with the rest of your marketing and sales tools, and make your marketers more efficient.
So when you hire us, you get a team of marketing technologists to help you make the most of your investment and make your martech work for you—not the other way around.
Selection, implementation, integration
If you’ve seen a martech diagram you know they can make you cross-eyed. We’re here for you. We’ll select the platform, build the business case for it, and get it running.
The hardest part of breaking up with a martech solution is migrating to a new one. We help you say “I’m just not that into you anymore” without hard feelings.
Enablement & training
If we do the martech for you, we’ll feed your funnel for a day. But if we teach your teams to use martech, we’ll feed your funnel for a lifetime.