Research & strategy

You need some help figuring out your audience and how to reach them. Right?

If you’ve tried B2B marketing without a nice firm grip on this information, then you know it’s difficult, if not impossible, to reach your business goals.

It’s all about focus.



We begin with strategy—and you should too

Your entire target audience doesn’t hang around outside the top of your funnel, so you shouldn’t market to them like they do. Sure, some people aren’t aware of their problem or your company and require true demand gen, but others have an existing demand that you can capture immediately.

These people are the low-hanging fruit of legend.

Understand where in the buyer’s journey you’re reaching your prospects and the best way to connect with them when you do. It can make all the difference in your strategy and determine whether you meet your goals—and stay under budget.

We shift the focus away from force-feeding the top of your funnel and research your entire audience at every stage. Why? So we can develop more precise, personalized marketing that satisfies their needs and moves them forward in their journey.

Capabilities

Audience personas & buyer’s journey

Buyer personas without buyers’ journeys are like sentences without verbs. You need both or it doesn’t make sense. 

Competitive analysis

For every one of you, there are 15 others like you. Let’s craft a plan to beat them. 

Content audit & channel analysis

You’ve got content? Yes, you do. But is it what you need? We won't know until we take a closer look.

SEO strategy

Getting your site in tune with the latest search algorithms is an art. And a science. Let’s build your inbound marketing artfully. And sciencefully.

Lead generation

Attract and identify prospects, yes. Just make sure they’re the right kind of prospects. We’ll help you figure that out.   

Distribution strategy

Every marketing channel suits a different persona and requires different content. First figure out where that content should go, then create it.

Content marketing strategy

All that content you create? It needs to be meaningful and relevant. Airtight strategy helps—and trust us, we’re really good at it.

Measurement strategy

Not just reporting, but defining and documenting what success looks like.  

Sales & marketing alignment

One team, one dream. We get them riding the same unicorn. 

Account-based marketing

Target accounts? Check. Personalized messaging? Check. Accelerated results? Check. 

Connect with your audience—wherever they are

We’ll help you make the intros. Give us your details and we’ll be in touch.