Two teams, one goal
The truth is that the sales team, too, needs meaningful, personalized content to deliver during the sales cycle. It needs a workflow and process just as methodical as that used during lead nurturing. It needs to understand that its job is not to tackle prospects and drag them over the finish line, but to continue marketing’s effort to simplifying the decision-making process through an understanding of their specific problems and behaviors.
That’s where we come in. For us, sales enablement is what happens when marketing and sales work from the same playbook. Plain and simple.
From the content we create, to the technologies we help you implement, to the lead nurturing programs we build—none of it is worth the time, effort, or money if it can’t help you move the needle when it counts: during the sales stage.