The powerful psychology of social media in B2B marketing
It all starts with “why?” As a social media professional, it’s something I hear all the time. ...
Still waiting for your social media posts to do something—anything?
A couple likes or new followers. Perhaps a few comments that show that people recognize your existence. (Hello? Is this thing on?)
It’s OK. It’s not always that easy.
Not in B2B.
Unlike our consumer marketing counterparts, B2B social media requires a bit more diligence and bit more grind. It requires less of you (at least at first), and more of your audience and the stuff they demand.
The good news is you have access to all the info and insight you’ll ever need to do this right. There is a virtual stream of consciousness flowing directly from your audience’s brains. They’re telling you what they want: knowledge and answers.
So give them knowledge and answers.
That’s what should matter to you. It’s what matters to us at Yesler. First, we help you connect with your audience the right way, whatever the initiative or objective. When that happens—when you build rapport and trust with the right information—everything else falls into place: brand, ROI, growth, honor, glory, empire.
Communities, profiles, editorial calendars, it’s a full-time job (or five).
B2B celebrities or Joe the Decision Maker. Both can do the job effectively. But what’s your plan to engage them first?
You need a team to respond across all your social channels with efficiency, wit, and maybe a custom graphic and smart copy. That’s us.
Face it, your audience wants to engage with a person, not a brand. Give your execs a pair of brand shoes and let them run.
If it seems quiet, we can help. Give us your details and we’ll be in touch.