Demand, then brand
Unlike our consumer marketing counterparts, B2B social media requires a bit more diligence and bit more grind. It requires less of you (at least at first), and more of your audience and the stuff they demand.
The good news is you have access to all the info and insight you’ll ever need to do this right. There is a virtual stream of consciousness flowing directly from your audience’s brains. They’re telling you what they want: knowledge and answers.
So give them knowledge and answers.
That’s what should matter to you. It’s what matters to us at Yesler. First, we help you connect with your audience the right way, whatever the initiative or objective. When that happens—when you build rapport and trust with the right information—everything else falls into place: brand, ROI, growth, honor, glory, empire.