SlideShare is the world’s largest content-sharing community for business professionals and one of the most visited websites in the world. While creating slide decks is a routine practice for B2B marketers, many standard presentations fall flat when it comes to the visual and multimedia demands of SlideShare. To move the SlideShare needle, it’s important to design your SlideShare media with a few visual content best-practices in mind.
- Make Your Cover Slide a Headline – You only have a fleeting moment to capture someone’s attention and persuade them to view your content. It’s crucial to make your SlideShare cover slide a visually and linguistically creative element with a simple and easy-to-read design that demands attention. Bold colors and a catchy and descriptive title will help get people to click.
- Sway with Influencers – To establish your own authority as someone in sync with your industry, you can draw from other influencers. By endorsing and citing others in your presentations, it helps make you more credible and someday others might return the favor.
- Use Keywords – Write strong titles and descriptions that include your search keywords. Keeping SEO in mind will help not only with your search engine rankings, but also will help you be found and ranked on SlideShare as well.
- Give It Wings – Boost the viral potential and reach of your presentation by getting creative with highly visible clickable buttons and clear calls to actions within the presentation itself. SlideShare has innate sharing potential because it renders easily across multiple social platforms. This makes it easy for your audience to consume your presentation on the network of their choice, so it’s important to make it simple, easy, and appealing for people to share your SlideShare content.
- Prove Your Point – SlideShare is primarily used by professionals doing research, so it’s good to make your presentations meaty and go into depth. Being specific with examples, data, and evidence to support your theme will help you be successful with this audience.
- Push the Envelope – The most popular presentations take risks. You can do this both stylistically with the story you tell, and with the ideas you share. Choose fresh subject matter that is broadly or indirectly related to your expertise. Doing so will help you push beyond your primary audience to reach a broader base of prospects. Be playful, be funny, and be bold to provoke a response from your viewers.
- Think Simple Beauty – Communicate sharply focused ideas in bite-sized chunks by employing powerful images, visual metaphors, easy-to-read fonts, and use as few words as possible. Doing so will help capture your viewer’s attention and make your story more digestible.
- Create a Multimedia Experience – Insert audio and video to help make your presentation richer and more engaging. By adding audio with Slidecasts, you can create a more complete presentation experience for your audience that they might be missing out on otherwise. This is especially true for slide decks that you may have used for webinars or sales presentations that won’t stand on their own.
- Inform with Infographics – Earlier this summer, SlideShare made it possible for users to upload infographics a part of their content mix. By uploading infographics, you now have the ability to get more eyes on your visual content, and just like with slideshows, you have the chance to have it displayed on the LinkedIn sidebar and SlideShare homepage.
- Be a Tease – Sometimes SlideShare presentations stand on their own, but another effective method is to create a slideshow that showcases the highlights from other kinds of content like ebooks. Whet your viewers appetite for the full version by offering a sampling of what they can find in the complete asset. Make your call to action at the end a call for more content.
- Ask for Action – Include calls to action throughout your presentation along with links to drive traffic to your demand center, since a presentation can act as a channel for a prospect to convert to lead though the SlideShare forms feature. Be especially sure to include a call to action on your final slide. If a viewer remained engaged enough to get to the end of your slideshow they have shown that they care about what you have to say and may have questions or need further information. Don’t forget to include your contact information!
By employing these best practices, you can create SlideShare content that shines with thought leadership, helps you stand out from the crowd, and drives demand for your business.
Next, you should learn about how to tell a marketing story with content that gets noticed.
Image credit: Sylvain Kalache