Yesler Acquires Lead Lizard to Support Evolving B2B Marketing Practice

We started Yesler three years ago with a mission to do B2B marketing differently. We wanted to change the status quo, for our clients and for ourselves; champion marketing as a driver of sales and revenue; push the limits of traditional campaign-and-tactic models toward an end-to-end, integrated approach; and use technology to transform marketing into a highly targeted, automated, and data-driven practice.

Since then, we’ve had amazing opportunities to deliver this service for some of the most innovative companies in the world. We continue to grow and change, scouting the frontiers of B2B marketing so we can stay ahead of the curve. And today, I’m thrilled to announce the most exciting thing that’s happened at Yesler since we began: We’ve acquired Lead Lizard, a marketing automation and sales enablement agency in Portland, Oregon.

Meet Lead Lizard

Lead Lizard was founded in 2012 by Sam Boush to help enterprise companies design and execute smart, measurable campaigns using their marketing automation and CRM platforms. In three years, Lead Lizard has grown to a team of 17 marketing technology specialists who are backed by certifications in Eloqua, Marketo, Salesforce, Pardot, and Microsoft Dynamics. They’ve produced such great results that their clients keep asking for more—more strategy, more content, and more end-to-end marketing services to continue driving their business. That’s where we come in.

Better Together

At Yesler, we build highly targeted marketing and sales programs that engage customers at every stage of the buying journey, and that generate concrete results, so our clients can prove the value of their marketing investments. Lead Lizard’s marketing automation and sales enablement specialization is a perfect fit for our practice. Their expertise in building custom, intricate funnels adds depth and breadth to our existing marketing automation services, but also opens doors to novel and more robust strategies for demand generation.

We think the acquisition is a great example of combining complementary companies to strengthen service offerings and spur growth. Now we can offer more holistic B2B marketing solutions with a deep bench of top-notch talent in the growing B2B martech industry. On top of that, our companies share the same values. We couldn’t be happier to add Lead Lizard to our team.

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