“It takes a village” may be a cliché, but we believe that doing award-winning work happens when you bring together great people and great client opportunities to push the creative envelope and deliver work that drives results.
With last week’s Content Marketing World 2017 in the rearview mirror, we’re excited to bring home some new hardware to hang on our walls for three separate creative awards. Yesler was also recognized by the Summit International Awards for our creative chops in two additional awards categories.
Each year, our teams are asked by our clients to deliver work that drives their business forward. I wanted to use this opportunity to thank everybody at Yesler from team Zillow, TrendMicro, Mindtree, and Code 42, and to celebrate the teams for producing big ideas that get the industry recognition they deserve.
So without further ado, take a look back at the work that made a difference this year and the ideas behind them. As you read through the rest of this post, I encourage you to dig into some of the creative from these teams in the hopes it may inspire new and even better ideas. After all, it really does take a village.
2017 Content Marketing Awards
This year’s panel of judges reviewed more than 1,100 entries to choose the “best of the best” in content marketing excellence, recognizing all aspects of content marketing, from strategy to distribution and editorial to design.
Best Short-Form Video Series: Winner
Yesler partnered with Zillow’s consumer brand to produce an ongoing series of engaging short-form, stop-motion videos for sharing on social media. The goal of these videos was to surprise and delight Zillow customers (audiences ranging from renters to homeowners to sellers) in a relevant and unique way. The Zillow #HomemadeHack video series highlights clever hacks that anyone can accomplish around the home. It’s the everyman version of Martha Stewart.
Best Overall Design, Digital: Finalist
Trend Micro wanted an engaging campaign that built on a “turbulence-free” metaphor it had used earlier in 2016. Yesler developed the Tower and Pilot concept in a brightly colored vintage illustration style to playfully extend the flight theme to the odd-couple relationship between DevOps and Cloud Security staff and show in an entertaining way how Trend Micro Deep Security can help them both soar safely in the cloud.
Best Paid Advertising/Content Marketing Integration: Finalist
Yesler developed an integrated marketing campaign built around Mindtree’s Managed Services offering. Our strategy included an e-book, campaign landing page, SEO, blogs, paid media, marketing automation, a nurture campaign, and pilot ABM program.
You can see the full list of Content Marketing Awards winners here.
2017 Summit Creative Awards
The Summit International Awards is an independent, international competition organization that focuses on creating a community of marketing effectiveness and creative excellence by recognizing small and medium-size agencies worldwide for their production of outstanding advertising.
Best Business-to-Business Website: Winner, Silver
Yesler worked with Code42 to launch registration for and drive interest in its first-ever annual conference by creating a website experience that offered clear information, a seamless and easy user experience, and an overall creative visual approach that led to an increase in engagement.
Best Logo Design: Winner, Bronze
Yesler worked with Code42 to brand that same conference. Looking for a forward-thinking logo that visualized the evolution of the company, product offerings, and data, Yesler worked to design a brand that fit all those needs. The result was a multilayered, versatile, colorful, and engaging logo that set the stage for the look and feel of the entire conference.
You can see the full list of Summit Creative winners here.
We’ve still got plenty of 2017 left and can’t wait to launch some of the initiatives we are working on right now. Interested in seeing more work from Yesler? Check out some of our past work in these case studies.